AI is replacing the traditional techniques and processes used in businesses. It has automated the workflows and eases the process of retrieving results. In marketing, AI has made a lot of advancements.

It helps in performing repetitive tasks like answering customer’s queries.

Creating content is an important aspect of marketing. Marketers use content to describe their products in the form of articles, blogs, or tutorials. This content helps the user to have better clarity about the product or the service being sold to them.

For creating content, many tools are available for marketers to simplify the process. They may use tools to generate specific information, unique titles, articles, paraphrase the previous text, or add a certain tone to the written work.

Importance of Paraphrasing for Marketers

Marketers can use AI tools for many reasons. They are helping marketers to adopt the latest trends instead of traditional ones. Paraphrasing tools are easing different processes in marketing, here is the detail.

Automation

The first thing about AI tools is that they help automate the tasks that are always done manually. For example, responding to the user’s queries that are repeated often. This saves you from the hassle of answering each question one by one.

Data process and analysis

AI analyzes large amounts of data and processes them according to the instructions. Analyzing and processing data manually is quite challenging. It is difficult to extract data by hand. So, AI tools help in analyzing, processing, and retrieving the required data.

Content generation and customization

Content generation is the main purpose of using AI tools in marketing. But it creates content and customizes it according to the requirements. With the help of AI tools, you can get customized outputs by training them accordingly.

Uses of AI Tools in Marketing

AI tools work on different levels of complexity. Different tools provide different functionality according to the level of their technology.

Some marketing-related tasks that an AI tool can perform are as follows:

• Scheduling, reporting, generating leads, content, and email marketing.
• Integrating different applications to enhance the functionality.
• Answering user’s queries based on training.
• Learn user interaction and predict the customer’s response.
• Performing a repetitive task.

If we talk specifically about AI paraphrasing tools, they can help digital marketers create social media posts to address the users in a specific tone.

It can help copywriters to generate unique product descriptions to increase sales. Let’s look into what AI Paraphrasing tools are helpful for marketers.

Top 5 AI-based Paraphrasing Tools for Marketers

Here are 5 paraphrasing tools to help marketers create unique content for their customers.

1. Paraphrasing-Tool.ai

The Paraphrasing Tool is first on the list as it has the most accurate output. It analyzes the content to generate human-like paraphrasing. You can generate multiple copies of the same content, all of which will be unique.

With the help of the Paraphrasing Tool, you can repurpose the old content and create a newer version. This tool works efficiently as it can restructure the sentences instead of just rewording the text.

Here are some of the pros and cons of the Paraphrase Tool.

Pros:

• It provides plagiarism-free and humanlike text.
• Its free version is the best choice for rephrasing sentences and paragraphs.
• This tool repeatedly creates unique copies of the same content.
• It has integrated modes for different writing styles.
• It provides integrated tools for summarizing and grammar checking.

Cons:

• Rephrases only 250 words in the free version.
• It supports only the English language.

Pricing:

The premium version of the Paraphrasing tool is $14.95 a month. Paid members can paraphrase up to 1500 words in one go.

2. ParaphraseTool.ai

Paraphrase Tool is one of the best paraphrasing tools available online. The output is a multiplication of the same material in linguistic terms. It can help reuse the old content creatively.

Paraphrase Tool has some other integrated tools that make the process of writing even easier. It has a grammar checker, a summarizer, and an essay rewriter. This tool works efficiently by providing unique content every time.

Here are some of the pros and cons of the Paraphrase Tool.

Pros:

• This tool provides humanized text.
• It can remove plagiarism by making the content unique.
• It is best for paraphrasing complex sentences and paragraphs.
• Paraphrase Tool can stick to a specific tone while paraphrasing.
• This tool supports multiple languages.

Cons:

• The free version can only rephrase 250 words at a time.

Pricing:

The monthly subscription fee for Paraphrasing Tool is $14.95, which is a great deal as it has many other tools integrated into it.

3. Rephraser.co

Rephraser is third on the list but is as accurate as the first one. This tool uses suitable synonyms that fit with the context of the text. It changes the look of the content by altering the sentence structure. Its user-friendly interface makes it easy to use and access.

Users can choose the mode of writing before rephrasing the text. Rephrase.co has the following pros and cons.

Pros:

• It has multiple modes of writing for different purposes.
• It keeps consistency in the tone of writing.
• In the premium version, it can rephrase 1500 words at once.
• It has an “anti-plagiarism” feature that can remove AI content from the text.
• Creates unique content while maintaining relevance and accuracy.

Cons:

• Irritating ads.

Pricing:

The free version of rephraser.io is accessible without any fee. For the premium version, $14.95 is charged, which includes more word limit, speed, and accuracy.

4. Smodin AI Rewriter

AI Rewriter by Smodin.io is a text rewriter that analyzes the input text’s structure. As the name suggests, it is powered by AI. Its user-friendly interface makes it ideal for beginners. However, it requires high-quality input to interpret the best results.

Users cannot choose to select a specific tone for the paraphrased text. This tool chooses the tone of the text itself. Here are some pros and cons to better clarify AI Rewriter.

Pros:

• This tool is free, so it is an ideal choice for students and beginners.
• It supports many languages.
• It rephrases 1000 characters in a single go.
• It provides unique and plagiarism-free content.
• It provides a built-in summarizer and plagiarism checker.

Cons:

• It cannot stay consistent with one writing style throughout.
• This tool does not add clarity to vague text as it needs a high-quality input.
• The user can not choose a writing style while rephrasing.

Pricing: This tool is free to use. It just requires a signup to use all the features for free.

5. Paraphrasing Tool – Spinbot.com

Spinbot is basically a text spinner, but it provides other functions like a paraphrasing tool, summarizer, and grammar checker. The best thing about this tool is that it can paraphrase 10,000 characters simultaneously in the basic paraphrase mode.

It can paraphrase sentences with simple structure concisely. It cannot work effectively with complex or AI-generated text. Here are some Pros and cons of this tool for you to better understand how it works.

Pros:

• It can paraphrase 10,000 characters or approximately 1000 words in one go.
• You can freeze specific words (like any keyword) while paraphrasing.
• It can rephrase and recreate the text in the paid version.

Cons:

• It does not paraphrase text repeatedly.
• It does not provide modes for adding different modes and styles to the writing.
• No guarantee of plagiarism-free content.
• The quality of content is much better in the premium version.

Pricing:

Spinbot has a monthly subscription of $9.95 allowing you to paraphrase unlimited words at once. It will give tone insights and allow you to freeze multiple words while paraphrasing. This subscription includes a paraphraser, summarizer, and grammar checker.

Best Practices for Paraphrasing

Here are some of the best practices to adopt while paraphrasing any content using tools.

• Use AI for initial research and planning
• Use Paraphrasing tools for converting complex sentences into simpler ones.
• Paraphrase a text to have a better understanding of the meaning.
• Don’t rely completely on tools.
• Proofread and edit the content to give it a final touch.

Steps to Paraphrase:

Here are some points to consider while paraphrasing.

• Decide what information you want to paraphrase.
• Determine the keywords and key terminologies.
• Choose a writing style: creative, formal, etc.
• Paraphrase using an online tool.
• Proofread the output and rephrase it until you get the desired result.
• Make changes if required.

Conclusion

AI tools are used in almost every field. If we talk about paraphrasing tools, they have a broad scope. It can be used by students, professors, copywriters, digital media marketers, and business professionals to add uniqueness to the content. Using these tools wisely is important to add creativity to the content.

All the five tools mentioned in this article are a must-try. Choose one that fits your needs and budget. You can rely on these tools for accuracy and effectiveness. Incorporate these tools in your workflow to enhance productivity and efficiency in content marketing.